Do you need a website to do an online business? What is an online presence?

To do an online business you need an online presence. Website is one type of online presence. Online presence refers to all activity and content that an entity—a person or a business—has under their name on the internet. -  blog.flock.com

 

In a simpler words it’s your existence in internet, it could be

• an instagram account 
• a youtube channel
• a website
• a blog
• a google business
• a printerest pin
• a facebook page
• a twitter account

Online presence is a necessity for an online business. And in this digital world to do digital marketing you need an online presence. To make money online you need an online presence.

It’s the channel you and your customers connect. So every online entrepreneur should have an online presence. Online presence gives more information about your store, your products. It makes easier for your customers to find you. You can have customer reviews, comments or whatever and can give more and more information in your website/ instagram account etc.

Strong online presence means customers find your channel through online search.

Advantages of Online Presence

Enhances Accessibility
Consumer is able to Google your products or services. It’s an effortless way for them to browse prices and open hours and compare all these factors with your competitors.
And they can find your actual store address and location through Google maps.

Captures a Wider Audience
An online presence also allows the customer to come to you at anytime from anywhere.Even when you’re closed, customers will be able to purchase goods and services online.

Builds Relationships and Consumer Trust
Through customer reviews and comments you can build trust and better relationships. Even where there are less-than-kind reviews or comments, you can reach out to unhappy customers and resolve the issue so that your good name stays intact.

Enables Effortless Marketing
You can share your marketing material in your website or in your social media and can reach lot of customers at once.

Shows You What Works—and What Doesn’t
Through Google analytics, facebook insights you can find out what sells most, what doesn't, what age group is interested in your products most, from which city or country you have most sales, etc.

 
Conclusion

Online Presence is the bridge over you and your digital customer.

Online presence is essential to create brand awareness and to develop a strong reputation in this digital world. Having a website is a great way to have your online presence.

Building an online presence requires effort, but over time it will pay off with increased sales and better brand awareness in your industry.