Responsibilities of Social Media Team

In digital marketing social media is an important part. There are many jobs and freelancing work in this area.  Social media job roles are often self-directed, and they can be unstructured and fluid due to the constantly changing nature of technology. Yet lot of people love to join this industry and many master it.

Rising Job Opportunities in Social Media

• • Content Manager
• • Social Media Specialist/ Social Media Manager/ Social Media Executive
• • Digital Media Supervisor
• • Engagement Coordinator
• • Social Media Analyst
• • Online Community Manager
• • Public Relations Manager
• • Digital Marketing Manager
• • Brand Manager
• • Brand Advocate
• • Online Communication Director
• • Social Media Strategist
• • Social Media Marketing Manager

Although many of the social media jobs have the same basic responsibilities, job role and tasks are different from company to company.

First of all you need to understand what social media is and what will be your basic responsibilities and tasks in a social media job. And also what a company expects from social media.

What is social media? 

Social media is a digital platform that allows people to network and form communities and share ideas, creations, and information. Users engage in social media mostly through a smart phone, tablet or a computer.

Examples for social media: Facebook, Instagram, Printerest, Linked-in, Twitter, Thumblr, Youtube, TikTok etc

What a company expects from social media

• Brand awareness
• More Sales
• Lead generation
• Consumer goodwill
• Reputation
• Consumer support
• Influence the target market
• Website Traffic

Responsibilities and tasks of a Social Media Team

• Manage the online presence – produce good content that matches with audience preferences. 

Social Media Team should know the type of the audience and their preferences. And the team should produce content match to the audience. You can research and get to know your audience. Social media backend stats are very helpful in this.

• You have to develop a strategy to produce good content continuously.

Good content means giving value to the reader. The content should be attractive and engaging in the same time must give some valuable information or entertainment. Rich and beautiful video clips and images are considered more attractive. Social Media Team should manage the given resources for this. And they should have a plan to get content regularly.

• Website Traffic

With this engaging valuable content you can have links to your website. Links should be relevant to the information you share in the content. With a good no of followers you can gain lot of traffic to your business website. 

• Facilitating Customer support

Customers complain through social media. Social media manager should handle them with patience and calmness or handover them to the relevant department.

Actually through social media we can turn a complain into a happy customer by giving him a value addition.

• Managing Campaigns and Promotions

Time to time social media team have to manage campaigns for lead generation, sales or brand awareness. Some campaigns target to increase the no of followers.

• Analyzing data and generating reports

Social Media team can deliver detailed performance reports of their campaigns, overall report of the monthly activities, report of a specific post etc. These reports give great deal info about the target audience.

• Monitor follower activity and response regularly

Customer comments, reviews, messages these should be responded and acknowledged.

• Suggest and implement new events and competitions to create more engagement from customer

To maintain the activeness and liveliness of the account time to time social media team organize events and competitions.

• Knowledge in Social Media trends

Social Media Team is expected to have knowledge and hands on experience on Social Media Trends. Through these latest trends the company can increase their brand awareness, leads and reputation.

Few Latest Social Media Trends

• Videos
• Direct Ads
• Stories

Hope now you have a understanding of the basic responsibilities and tasks expected from Social Media Team. If you love marketing, social media and learning new things you will thrive in a Social Media Carrier. 

Add detailed description in your resume how you going to face these tasks and your strategic plan. And what you going to achieve in next 6 months or 1year for the company.

If you have years of experience and already know the tasks and responsibilities mention and describe your experience.

If you don’t have any hands on experience and knowledge I recommend doing a social media course or a digital marketing course and be familiar with the tasks. In Udemy you can find lots of courses and you can learn a lot through free courses in Udemy and YouTube.